CAIMA
For Immediate Release                                                                                                               

New business and marketing plan publication to help retail/wholesale bakeries and pastry shops,

CAIMA has published a new training guide: “ A Sample Business Plan for Pastry Chefs, Confectioners, and Bakers.”

The publication contains an actual business plan, financial projections, statistical information, a marketing program and various forms and business plan checklists. The publication also includes a disk/CD of financial spreadsheets for both Microsoft Excel and Lotus 123. The publication is designed for bakeries, pastry, chocolate, confectionery shops or similar retail and wholesale businesses.

A business plan is helpful to anyone who intends to open a business or already has a business. For the existing business, compiling a business plan may be an eye-opener. By compiling a plan, the business owner is forced to address the major issues before they arise. A plan identifies the strengths, weaknesses, opportunities, and threats (SWOT). It offers possible solutions and sets specific targets and identifies how these targets can be achieved.

Additional topics include market description, financial plan, marketing strategy, promotion, competition, critical performance indicators, and much more.

CAIMA is a bakery marketing and merchandising consulting firm that assist businesses to improve sales and profits.

For additional information contact:

CAIMA

Your Bakery marketing and Merchandising Specialist

32 Dromore Cres., Hamilton ON  L8S 4A9

Tel: 905-528-8371

Fax: 905-528-3589

E-mail: info@caima.net

Web site : www.caima.net                                                                      [Posted 03/22/03]